For years we charged a flat $30/month for every FFL dealer subscription. It was simple and predictable — and it was unfair to a meaningful slice of our customers. The kitchen-table dealer who runs ten transfers a year and the busy storefront that processes ten thousand both paid the same rate. The small dealer was effectively subsidizing the large one. Today we are launching volume-based pricing — seven dealer tiers from $8/month for low-volume operators up to $130/month for the busiest shops — sized to your actual annual acquisitions.

Why Flat Pricing Stopped Making Sense

When we first launched, the assumption behind flat pricing was that every dealer used roughly the same set of features and the database load was comparable across customers. After 15+ years that assumption was no longer holding up. A high-volume retailer generates 50–100x the records, the audit trails, and the storage of a part-time dealer. They also tend to need features that part-timers do not — multi-user access controls, deeper reporting, and POS integrations.

Meanwhile, the home-based licensee or part-time gunsmith was paying the same monthly rate as a storefront, even when their actual usage barely registered. We heard repeatedly from kitchen-table dealers that $30/month was a real friction point — not because the product was not worth it, but because they processed so few transactions that the per-record cost felt punitive. The math just did not work for them.

How the New Tier System Works

Pick the tier that fits your annual acquisition volume. Every tier includes the full ATF-compliant feature set — only the acquisition limit changes.

Starter — $8/month. Up to 100 acquisitions per year. Designed for kitchen-table dealers, occasional transfer agents, and part-time operators.
Basic — $18/month. Up to 500 acquisitions per year. Right for active home-based FFLs and small one-person shops.
Standard — $28/month. Up to 1,000 acquisitions per year. Our most popular tier — appropriate for established small storefronts.
Professional — $40/month. Up to 2,500 acquisitions per year. For mid-size shops with a steady weekly transaction volume.
Business — $65/month. Up to 5,000 acquisitions per year. For full-service retail with regular new inventory rotation.
Enterprise — $85/month. Up to 10,000 acquisitions per year. For high-volume retailers and multi-employee operations.
Enterprise Plus — $130/month. Up to 25,000 acquisitions per year. For the busiest dealers and large multi-license groups.

Annual billing saves an additional 17% on every tier. Specialty plans for C&R collectors, manufacturers, importers, and personal collectors remain unchanged.

What "Volume-Based" Actually Means Here

Be clear about what we are and aren't doing. Each tier has an annual acquisition cap — that is how the tiers are differentiated. So the model is metered in the sense that bigger operations pay more, the same way every utility, every cloud service, and every honest business that scales pricing to scale of use does. What we are not doing is billing per-acquisition or per-disposition with surprise overage charges. Inside the tier you select, your monthly cost is flat. The bill does not move when you process more transfers in a busy week or in a slow week.

If your volume grows beyond your tier's annual cap, we will reach out and you can upgrade tiers in a single click. There are no automatic mid-cycle price hikes and no per-record overage fees layered on top of your subscription. The pricing is volume-aware, not volume-metered: pick a tier sized to your real annual acquisition count and the bill is the bill.

Every Feature Is Available at Every Tier

This part has not changed and will not change: every plan includes every compliance feature. Starter customers get the same Form 4473 processing, the same correction audit trail, the same PDF bound book export, the same ASCII export for business discontinuance, the same barcode scanning, and the same NFA tracking that Enterprise Plus customers get. We don't gate compliance behind premium tiers. Compliance is the product.

What This Means for Existing Customers

Customers on the legacy $30/month flat dealer plan are grandfathered. You will continue to be billed at the same rate you signed up at, with the same feature access. If you'd like to switch to a volume tier — particularly if your real volume is well under 1,000/year and you'd benefit from a lower bill — you can change tiers at any time from your account settings.

How to Pick the Right Tier

The simplest way is to look at last year's acquisition count from your bound book. Add 10–20% headroom for growth and pick the tier just above that number. If you are new and don't have prior data, the Starter and Basic tiers cover almost everyone in their first year. You can always upgrade as you scale.

If you are unsure, our team will help you size the right plan based on your license type and projected volume. Use the volume picker on our pricing page to compare tiers side by side, or read more about our approach to home-based FFL software if you are a low-volume dealer.

Start Your Free Trial — Pick the Tier That Fits

Volume-Based FFL Software Pricing — Why We Switched and How It Works